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Case Studies

Case Study 1: Private Equity-Owned Med Spa Group

Background

A private equity firm with a portfolio of (12) med spas across the Southeast and Southwest US had invested heavily in digital advertising, spending $80,000+ per month on Google and Meta ads to acquire new patients. However, thousands of inbound leads from the past two years sat untouched in their CRM. Staff were too busy with new consultations to follow up with the “cold” list, and PE leadership was frustrated with the low return on marketing spend. 

Challenge

  • 22,000+ inactive leads sitting in the database 
  • Clinics reporting “lead fatigue” and front desk turnover 
  • Private equity partners pushing for higher EBITDA before recapitalization in 18 months 

RevenueNow Solution

RevenueNow implemented its AI + SMS Lead Reactivation System across all 12 locations. 

  • Uploaded and segmented the old lead database 
  • Launched a two-week, compliance-friendly SMS campaign offering a “New Year Glow Package” consultation 
  • Set up automated appointment confirmations to reduce no-shows and lighten staff workload 
  • Performance model: $80 flat per reactivated lead with no upfront fees 

Results (First 45 Days)

  • 3,412 leads reactivated across the portfolio 
  • 1,126 booked consultations confirmed in the CRM 
  • Clinics saw an average of $5,600 in new treatment revenue per location, per week 
  • Private equity sponsor projected $2.1M incremental EBITDA over 12 months without increasing ad spend 

“RevenueNow unlocked ROI we didn’t even know was possible. We were sitting on gold, and they turned it into booked revenue in under 30 days.” 
 — Managing Partner, PE Firm 

Case Study 2: Single-Location Weight Loss Clinic

Background

A physician-owned GLP-1 weight loss clinic in Scottsdale, AZ had grown quickly through word of mouth and Facebook ads. However, the clinic’s database of 6,000+ past inquiries had gone completely cold. Staff were too busy with active patients to follow up with old leads. 

Challenge

  • 6,000+ dormant leads
  • Struggling to hit monthly revenue targets after initial growth surge 
  • No infrastructure to re-engage past inquiries  

RevenueNow Solution

RevenueNow deployed a lead reactivation campaign tailored to weight loss patients. 

  • AI-crafted SMS sequences offered a complimentary consultation and body composition scan 
  • GoHighLevel automations handled confirmations and reminders 
  • RevenueNow worked entirely on a performance basis at $75 per booked consultation 

Results (First 45 Days)

  • 742 reactivated leads responded 
  • 238 consultations booked directly into the clinic’s calendar 
  • $186,000 in new treatment plan revenue generated 
  • Clinic ROI: 9x return compared to previous Facebook ad spend 

“We thought our old leads were dead. RevenueNow turned them into our best month ever.” 
 — Medical Director, Scottsdale Weight Loss